Govt’s ‘MICE in India’ conclave recognises MICE sector’s growth potential: NIMA

Nitin Mittal, National Coordinator, NIMA, said the Government of India’s ‘MICE in India’ conclave in Jaipur was the most impactful policy initiative of the year. For the first time, the government formally partnered with the MICE industry, recognising its 13% year-on-year growth. He noted the sector’s market size of US$50 billion, projected to reach US$65 billion, highlighting strong future potential.