Shashank S Mishra, Director, Sports Konnect, noted that inbound sports tourism to India grew nearly 80% year-on-year in 2025, led by travellers from Australia, England, South Africa, and other cricket-loving nations attending marquee events such as the Cricket World Cup and IPL. These visitors extended their stays to 20–25 nights, exploring destinations beyond the traditional Golden Triangle.

Despite challenges of supply bottlenecks and inventory constraints, 2025 marked a more mature, experience-driven travel market, setting the stage for deeper, value-led growth in 2026.