Insights from SITA’s 2025 Passenger IT and Baggage report show a clear shift in traveller priorities, says Sumesh Patel, President (APAC), SITA. “Passengers are increasingly willing to pay for faster airport processing, end-to-end baggage tracking, and digital identity-enabled journeys. In parallel, airlines and airports are increasing their investments in digital infrastructure. Airlines are expected to invest about US 8.9 billion, while airports plan to invest US 37 billion globally to advance biometrics, cloud-based systems, automation, and real-time operations.”