Rope in DMCs to boost India’s inbound tourism market: Rajiv Mehra on Chalo India campaign

While commenting on the ‘Chalo India’ campaign launched by PM Modi, Rajiv Mehra, President, IATO, said, “Anything that is done to promote tourism we wholeheartedly welcome it. However, we need to rope in Destination Management Companies, foreign tour operators and get them to market us.”