Adopt sustainability, create timeless memories

M.P. Bezbaruah, Secretary General, HAI, said, “The selected theme for National Tourism Day is both imaginative and practical as it revolves around sustainability and sustainable journeys. This implies the need to develop destinations that prioritize sustainability while simultaneously creating timeless memories—an essence that encapsulates the experience of India. Importantly, the message of sustainable and responsible tourism should resonate with the public. I hope that Tourism Day will emphasize creating awareness among people regarding this theme.”